Simeon Coker

Chief Creative Officer
Valerie

Simeon Coker is an award-winning Chief Creative Officer, entrepreneur, and cultural strategist.

For nearly two decades, the Bed-Stuy, Brooklyn native has been helping some of the world's most recognizable brands navigate the intersection of culture, creativity, and commerce. His career spans media firms, creative agencies, communications firms, and technology platforms. Along the way, he has developed brand, content, IP, experiential activations, and innovation campaigns for companies including Nike, Pepsi, Major League Soccer, and more - guiding work from strategy through execution.

His approach is grounded in a simple belief: culture isn't the trend itself; it's the social science underneath it.

Today, Simeon is Co-Founder and Chief Creative Officer of Valerie, a hybrid consultancy and creative agency that helps organizations navigate the intersection of culture, creativity, and business. He partners with marketers, founders, and executives who want to challenge assumptions, take meaningful risks, and rethink what they're creating.

As he often puts it: "Whether you're trying to reach 10 people around the corner or 10 million around the world, you need a strategic reason to interrupt someone's day—and make that interruption meaningful enough to inspire action."